Paul Fitzgerald is the founder and CEO of Salt & Pepper Media Inc., a global public relations firm that is a registered business in Nova Scotia (Government of NS), Canada. He was born in 1970 in Mississuaga, Ontario, Canada.
He is now doing public relations work for a large number of doctors and dentists in the USA, Canada and Europe who are using the Pure Power Mouthguard - an appliance developed by Truro, NS, Canada dentist Dr. Anil Makkar.
The PPM is now being used by more than 100 pro athletes in the NHL, MLB, NFL, NBA and NCAA. The PPM improves an athlete's power capabilities. Dr. Anil Makkar and his product are being raved about among pro athletes - the cream of the crop that is  Mr. Fitzgerald has been a staunch supporter of Dr. Makkar and his remarkale invention 
Mr. Fitzgerald is currently earning his PhD at the University of Reading in the United Kingdom  The University of Reading, which is located just outside of London, is one of the top universities in the world. His field of study at the doctorate level involves war news, in particular with how the BBC, CNN, Al Jazeera and Fox News covered the Israel-Lebanon War in 2006. He holds a Master of Arts (MA '06) Degree and a Bachelor of Arts (BA '97) Degree from Saint Mary's University in Halifax, NS, Canada. As well, he earned his Journalism Degree ('93) from Mohawk College of Applied Arts of Technology in Hamilton, Ontario, Canada.
Mr. Fitzgerald has almost 20 years of experience the field of journalism and has been widely published in magazines, newspapers and in online publications including, POINTS Magazine (California), The Globe and Mail (Canada's National Newspaper), Maclean’s Magazine, Research & Discovery Magazine, EQ Magazine, The Toronto Star, The Gambia West African Daily, MSNBC.com, Googlenews.com and The New Canadian Magazine, to name only a handful. He also worked for a number of radio and television stations in Canada.
He attended Burlington Central High School (Ontario, Canada) from 1985 to 1989. During this time, he played lead trumpet with the Burlington Teen Tour Band (Ontario, Canada), the Burlington Central High School Band, and its esteemed Jazz Ensemble and Pit Band. Later, he performed regularly with the Burlington Symphony Orchestra, the Burlington Top Hats Marching Band, and the Canadian Military Air Force Band based in Toronto, Ontario, Canada.
During the 1980s and 1990s he also spent ample time recording songs in various studiosin the Greater Toronto Area (GTA).
He currently resides in Halifax.