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A mid-page unit, or MPU is a square or rectangular online advertising format, usually found embedded within the content of a web page.

This format is also known as a 'Multiple Purpose Unit' because it acts as a flexible shaped blank ‘canvas’ on which an advertiser can serve flat or more interactive content as desired.

Standard sizes

Sizes have been standardized to some extent; they are:[1]

MPU ad formatswidth by height
(in pixels)
Large rectangle336 by 280
Medium rectangle300 by 250
Square250 by 250


  1. ^ "Ad Unit Guidelines". Interactive Advertising Bureau.


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